Posts Tagged ‘Friendraiser’

Fill Chill: Food Drive Party 2018

Tuesday, October 9th, 2018

Fill Chill: November 16, 2018Join us at Chill Wine Bar on Friday, November 16, 2018 from 8:00 pm until closing for a food drive party! Donate cash or nonperishable foods for HVCS’ food closets in time for the holidays. You’ll get a raffle ticket for every bag of food you donate! Enjoy drink specials and food selections while partying down to fun music by PrePhab.

Testing All Queens 2017

Tuesday, November 28th, 2017

Testing All Queens Drag Show Fundraiser

Photos From The Most Important Meal

Monday, November 6th, 2017

Thanks to everyone who made our new fundraising event, The Most Important Meal, a success! Photos by Anthony Accomando and Ryan Judge.

Homegrown Fundraisers: You Can Be a Fundraising Superstar for HVCS!

Thursday, July 27th, 2017

We’re sharing this article from The Chronicle of Philanthropy’s May issue because it’s in sync with a new initiative we’re starting here at HVCS. We’re encouraging our supporters to try their hand at a third-party fundraiser–which really means a small, personal fundraising event that you throw or do for your circle of friends and family. A third-party event can be a fantastic way to help HVCS’ clients without a ton of planning, worrying and overhead. From holding a potluck supper in your home to booking a paint-and-sip charity night to going on a hike, you can turn any event into a fundraiser with a little ingenuity. Check out our new guide to third-party events, and read on for more ideas.


Weddings. Birthday parties. Bike rides. Bake sales. Pub crawls.

More groups than ever are offering online tools to help supporters raise money through a widening variety of events, activities, or challenges that they conceive, organize, and manage themselves.

Paragliding all over the world? Why not raise money while you do it?

Giving up drinking for a month? Let’s set up a fundraising page for that.

The online tools make it easy for people to create their own pages and share them on social media or through email — creating new groups of supporters for nonprofits in the process.

Charities say they are facilitating these fundraising options to keep up with supporters’ shifting habits. Platforms like GoFundMe allow people to raise money in almost any way they want to, and nonprofits say they need to be just as flexible.

New platforms like DonorDrive and Blackbaud’s Everydayhero have allowed charities large and small to register these do-it-yourself events at low cost. For example, Everydayhero is free for nonprofits that use Blackbaud’s TeamRaiser software — which helps people raise money for charity through events organized by nonprofits — and about $1,000 for those that don’t. There’s also an administrative fee, usually around 5 percent, per transaction.

While the amounts raised usually are only a sliver of most charities’ overall contributions, grass-roots fundraising events offer big potential for acquiring new supporters. Their promise is limited only by nonprofits’ willingness and ability to help.

“It’s an emerging trend, fueled by technology and changes in how people communicate and run their lives in the digital age,” says David Hessekiel, president of the Peer-to-Peer Professional Forum, which provides resources for nonprofits that run events in which supporters raise money on behalf of nonprofit organizations.

Ryan Belk
PEDAL POWER: Scotty Parker, 12, plans to ride his bike from the California coast to Charleston, S.C., this summer, 
with a goal of raising $500,000 for Water Mission. At age 10, he raised $70,000 riding across his 
home state of South Carolina.

Fast-Growing Trend

Just a decade ago, most nonprofits were cautious about liability issues related to outside supporters using logos and marketing materials in ways that might embarrass the organization, says Mr. Hessekiel.

Trailblazers included the St. Baldrick’s Foundation, which put on head-shaving events to support children’s cancer research, and Movember, which urges men to grow mustaches to raise funds for male health efforts. The St. Baldrick’s events raised $34.9 million in 2016, and Movember raised $17.2 million.

Those organizations were soon joined by other nonprofits big enough to have the staff and expertise to promote and oversee DIY events.

“For bigger charities, it’s pretty much expected now,” says Kevin Scally, director of digital marketing for Smile Train, which launched a donor platform last November with new features for its DIY fundraisers.

The technology boom has allowed smaller players to join the action in recent years using an expanding and diverse array of low-cost tools. However, the money from homegrown fundraisers doesn’t come free or without effort: Many groups devote significant staff time and marketing dollars to help supporters with their campaigns.

“There’s been a lot of disappointment” for groups that think DIY events generate easy money, says Mr. Hessekiel.

Attracting Younger Donors

Smile Train, a group that instructs doctors in how to help children in poor countries who need surgery to correct cleft lip, allows supporters to build profiles on its website that resemble social-network pages. Through the profiles, supporters can start their own fundraising campaigns and add a video, photos, and a description of their event. They can also comment on other people’s pages and share their fundraising events on Facebook, Twitter, and other social-media sites.

If the grass-roots event gets offline contributions, those can be logged into the online system to show gratitude to the donor.

So far, DIY fundraisers make up only a small percentage of the organization’s support. But Mr. Scally says it’s still vital to provide a way for Smile Train to accommodate anyone who wants to raise money. The organization hopes its DIY program will attract younger donors, he says. It seems to be doing just that; 48 percent of Smile Train’s DIY organizers are millennials, and 33 percent are from Generation X.

On the charity’s website, people can choose from a range of options, like athletic events or birthday celebrations in which guests are asked to give to Smile Train. They can also select the “get creative” option and come up with their own idea.

“It’s really important in today’s day and age to have a set of tools where people can go on and create things on their own,” Mr. Scally says. “You know how easy it is to set up a GoFundMe page. You know how easy it is to set up a Facebook profile. We tailor our tools to be similar to that type of sign-up process — where it’s quick, it’s easy, it’s fun.”

Among its DIY events posted online:

  • Last year, a couple from Edison, N.J., raised $1,725 during a housewarming party.
  • A yoga instructor in West End, N.C., donated $6,100 — a percentage of revenue from her class — to Smile Train.
  • A couple from Saratoga Springs, N.Y., has committed to raise money every year until their infant son, who has a cleft lip, turns 18. Their goal: $175,000.

Banners and Balloons

Some organizations are asking supporters to start DIY events as part of larger campaigns.

DIY campaigns raise a sliver of most groups’ overall totals, but they’re good for acquiring donors.

The Alzheimer’s Association, for instance, asks people to organize their own events for its “Longest Day” campaign. Many of the events are held on the summer solstice, although people can raise money year-round. The campaigns run the gamut: rides, hikes, climbs, bowling, golfing, bridge tournaments. On June 20 last year, a supporter wrote poems on his blog from sunrise to sunset in honor of his wife, who suffers from Alzheimer’s. He raised a little more than $400.

Longest Day events raised almost $4 million in 2016 — the second-biggest peer-to-peer fundraising campaign for the nonprofit after its signature Walk to End Alzheimer’s. Longest Day is expected to raise even more this year, says Donna McCullough, the charity’s chief development officer.

Part of the reason for the campaign’s success, she says, is that supporters can access items like banners, balloons, and cups with the campaign’s logo to use in their events. The drive’s Facebook page is littered with people wearing “Longest Day” T-shirts at their individual events.

“It unites them in a common goal, and it really gives them a sense of joining the Alzheimer’s movement,” Ms. McCullough says.

Tips and Webinars

Many groups that have a DIY program provide tips and other resources for people raising money.

Water Mission, for instance, gives a DIY-fundraising tool kit to campaigns with goals of raising between $10,000 and $30,000. The clean-water charity’s kit includes customizable posters and fliers, a news-release template, and a fundraising tip sheet.

For World Vision’s Global 6K for Water drive, to be held May 6, the aid charity held regular webinars to educate people on the cause and talk about challenges and advice for hosting a six-kilometer walk on behalf of the organization. The web­inars helped “create a sense of community early on,” says John Overy, director of digital marketing for World Vision, by making supporters feel like they were part of a large campaign.

Tending the Grass Roots

Many nonprofits have failed to provide enough help to DIY fundraisers to take full advantage of what they have to offer, experts say. Small groups in particular struggle to find the resources they need to make the programs successful.

For small groups that want to try peer-to-peer fundraising, however, DIY events may be a good low-cost alternative to hosting large runs or walks, says Mr. Hessekiel. Small organizations need to assess how much staff time they can devote to the program and should keep their expectations modest.

“Nobody is going to raise — other than in fluky situations — huge amounts of predictable, long-term money unless that are able to dedicate staff in order to make these programs really sing,” Mr. Hessekiel says.

Organizations with growing grass-roots programs tend to spread among several staff members the work of monitoring DIY platforms, thanking organizers, and answering their questions — or they have dedicated a full-time employee to handle most of those tasks.

Still, even large organizations say keeping up with all the events can be challenging.

Online fundraising tools boost results by allowing users to let their creative juices flow.

“I’m a one-man shop,” says Megan Rouse, who has managed Susan G. Komen’s DIY program since last July. She says she spends more than a third of her time on the phone daily, mostly providing guidance and encouragement to organizers or trying to rouse dormant campaigns.

DIY events brought in $900,000 in Komen’s 2016 fiscal year; in fiscal 2017, which ended March 31, the breast-cancer charity raised $1.6 million. “I truly believe that is because of the customer service and building those relationships — talking to people, making sure they feel comfortable,” Ms. Rouse says.

Water Mission has tried to systematize its approach, developing what it calls a “decision matrix” that outlines what kinds of assistance each fundraiser will get from the organization.

For instance, an event with the potential to collect more than $30,000 has a staff member assigned as a contact and gets help with custom marketing materials, among other assistance.

“We only have really two people on our staff that are in that DIY and event-fundraising space, and we were running them ragged” before adopting the matrix, says Lisa Cottingham, the organization’s former director of development, who left in April to pursue consulting. “We had to come up with a way to allocate resources based on what we knew from experience and what we saw going forward.”

Marketing Boosts

For many organizations, promotional efforts are key to expanding their grass-roots campaigns. On its homepage, Smile Train links to its DIY registration page, and it promotes campaigns on its social-media accounts.

World Vision also promotes campaigns on social media and provides information about the program in its newsletters and in emails to current donors. Sometimes, Mr. Overy says, the charity’s staff battle over which program is going to be touted in which space and how often.

Those who run DIY programs need to stick up for them, he says. “You have to be an advocate and fight for marketing opportunities.”

Another major challenge has been retaining donors who give to a friend’s or loved one’s campaign but don’t organize the event themselves. The mind-set of those donors is often, “I’m helping a friend. I’m helping a cause. I’m not giving out of motivation to help the charity,” says Mr. Overy.

For now, World Vision sends major-gifts Canada fundraisers information about donors who make sizable contributions to DIY campaigns so those donors will get personal attention, he says. Smaller donors get an initial email thanking them for their gift, then are put in the same fundraising email and messaging streams that serve all one-time donors, he says.

For Ms. Rouse at Susan G. Komen, retaining those who organize events is more important. After all, they are the ones who are going to keep their friends and relatives giving.

To keep grass-roots fundraisers on board, she often calls people who have led past campaigns to ask if they are still going to participate. Sometimes she reregisters campaigns while she’s on the phone.

She sums up the message of the phone calls: “I know who you are, and I want you back.”

“In the Key of Charity” Friendraiser

Tuesday, March 28th, 2017

In the Key of Charity

Drag Brunch 2017 – SOLD OUT!

Thursday, January 19th, 2017

Drag Brunch 2017 - SOLD OUT!Brunch! Drag! Mimosas! Music! Match Game! What more could you want from a Sunday morning? Join Liz and Dirk, owners of Gunk Haus in Clintondale, for the annual Drag Brunch fundraiser for Hudson Valley Community Services! Hostess Trixie Starr keeps things light and fluffy (like the house-made pfannkuchen) and local superstars JoJo Gerard, Avi Munster and Victoria Precise perform classic hits in high heels. Tickets are $30 each and include choice of brunch entree, coffee, tea and juices–plus a donation to HVCS. Music by Superior Sounds.

Visit to add your name to the waitlist. We have had a few last-minute cancellations in previous years. For more info, please call Anthony at (914) 785-8277.

Shop for a Cause: Victorinox & HVCS Night

Thursday, May 19th, 2016


Join fellow HVCS supporters and lovers of fine accessories and fashion at Victorinox’s “Shop for a Cause” night on Thursday, June 16, 2016. From 6 to 8 pm, enjoy complimentary appetizers and beverages while browsing Victorinox’s collection. They’ll donate 10% of your purchase to HVCS–while you walk away with great gifts for grads or summer weddings. (And why not pick up something nice for yourself, since you’re being so charitable?)

Victorinox is located on Retail Level 2 in the Westchester Mall in downtown White Plains.

Drag Brunch Almost Sold Out + “Best Look” Contest from BGHV

Monday, March 14th, 2016

Drag Brunch 2016 - almost sold out!There are only a few tickets left for HVCS’ Drag Brunch 2016! This event has sold out every year and we expect the same situation for Sunday’s big show. If you’ve been waiting, now’s the time to hop on over to Eventbrite to snag your tickets!

And, to add to the fun, our friends and supporters at Big Gay Hudson Valley hope YOU the audience will have just as much fun as our drag-tastic performers! They’re giving away two pairs of tickets to their upcoming event to the two “Best Gender Bender Looks” at Drag Brunch. Don your best gender-switcheroo outfit or bend your gender outfit to the extreme and you might win a pair of tickets to see “Nasty Drew & That Harder Boy: The Mystery of the Family Jewels” in Rosendale on Saturday, April 16th. Outfits will be judged by our performers TRIXIE STARR, JOJO GERARD, ANITA LAY and AVI MUNSTER, so dress to impress!

Learn More About BGHV’s upcoming show:

Great jumping catfish! Someone has snatched Lady Dubois’ cherished family jewels! Never fear, stripper sleuths Nasty Drew and That Harder Boy are on the case. Watch as they hunt for clues, ward off menacing suspects and loosen up a few buttons of their own on their search to find the dastardly diamond deviant.

Black Celebrity DressesPresented by Big Gay Hudson Valley and, Nasty Drew & That Harder Boy: The Mystery of the Family Jewels is written and produced by Chris Harder (who you may remember from BGHV’s annual burlesque cabaret, HUNG With Care). This queer and campy “whodunit” play features some of NYC’s hottest names in burlesque, drag and circus performance.

Learn more and watch the trailer online at

Friendraiser at Outdated: An Antique Cafe in Kingston

Friday, January 25th, 2013

Outdated_Friendraiser_webadWind down your week with our first Friendraiser in Ulster County on Friday, March 8, 2013 at Outdated: An Antique Cafe! This charming coffeehouse/antique emporium has been open at 314 Wall Street for less than a year but already has a growing following. Bring a friend along to get them more acquainted with ARCS, and if you make a $20 donation you’ll receive a free coffee beverage (including espresso-based drinks) and a free cookie of your choice (yes, they even have gluten-free options). Plus, all antiques will be 10% off the listed price. The Mike Hollis Duo will be playing live acoustic music for a relaxed after-work mood.

RSVP’s are not required, but for more information, please call (914) 785-8283 or email us.

Visit Outdated’s Facebook page and Like them to stay up to date on specials, menu offerings and more events.

Garden Party Friendraiser

Monday, May 21st, 2012


David Davenport and Robert Welsch, the dashing gentlemen behind Westover Landscape Design, invite you to a garden party to raise funds and awareness for ARCS on Saturday, June 23, 2012 from 6:00 to 8:30 pm. Tour their award-winning garden at 149 Neperan Road in Tarrytown and enjoy hors d’oeuvre and cocktails with a $25 suggested donation upon arrival.

Their garden was recently featured in Better Homes and Gardens’ Deck, Patio & Pool magazine with a six-page spread. Celebrate the summer with ARCS, and make sure to bring a friend!

Please RSVP to Jana at (914) 785-8283 or by email at