The campaign message is:
Worst HIV Status: Unknown
Not testing leaves you in the dark. Testing puts you in control.
The campaign includes materials in English and Spanish. Key messages encourage people to talk with their health care provider about HIV testing and the campaign includes a link to the CDC HIV testing locator (https://gettested.cdc.gov/) to help people find community-based testing options.
This campaign, developed in conjunction with Better World Advertising, will begin sometime in December or January and will feature the following:
- Various digital ads and use of social media platforms such as Facebook, Instagram, Google ads and others
- Convenience store, hair/nail salon and bar ads
- Transit ads, including bus shelters and subway ads
- Other media
The campaign website, which is now active, is www.hivtestny.org. The Spanish language website can be accessed by clicking on En Espanol at the top of the site.